It’s been said in business that “where there’s mystery, there’s margin.” In other words, you can make a pretty good profit if your customer really doesn’t understand what he’s buying. Now, there’s nothing wrong with a benefits broker making a healthy margin, as long as there is demonstrable value and return on investment. Given the cost of benefits brokerage services – less than five percent of total benefits cost – it makes far more sense for employers to focus on value rather than cost.
The trouble is that most employers have little idea what value they are getting for their money. According to the Elevate Benefits Survey, 92 percent of employers have little idea how to objectively compare options and select the best broker for their firm. However, the right broker can make all the difference to your organization, so it is important that you choose wisely.